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عمومی::
کانال توزیع
In a head-to-head competition, without mitigating factors, one would expect PeopleSoft, at this time passing through the $100 million mark, would be blasted from the market by competitors with overwhelming advantages in investment capability and distribution channel size.
First, consumer markets are wedded to low-cost, commodity-oriented distribution channels.
In the process of acting out this scenario, of participating in a customer-capture game that makes the Oklahoma Land Rush seem tame by comparison, companies reorganize the marketplace, and power shifts from the service leaders to the product leaders and eventually to the distribution channels.
Expand your distribution channel as fast as possible.
Extend distribution channels.
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